Atlas: understand what is holding your Amazon business back

Identify what needs attention before changing the listing

Atlas is designed to assess available signals across visibility, pricing, conversion, advertising, inventory, customer feedback and margin. It helps prioritise possible constraints and explains the evidence and competing explanations behind a recommendation.

The next action may be to change, test, monitor or leave an element alone. Where information is insufficient, the analysis should make that limitation clear. Recommendations are decision support, not guarantees of sales or profit.

Keep your product facts and evidence together

Build a product evidence record from the specifications, documents and information you provide alongside supported connected sources. Review conflicting details, missing substantiation and facts that need updating before they are used in content.

A customer opinion or competitor statement does not prove a fact about your product. Product claims need appropriate evidence for the product you sell.

Research keywords and track search positions

Explore relevant keywords, competitor overlap and available product search positions using supported market-research sources. Use the findings to guide listing priorities and identify terms worth investigating.

Search positions depend on the keyword, location, observation time and result type. Organic keyword position is different from Best Sellers Rank. Tracking history reflects the observations actually available; an unobserved position is not automatically zero.

Review pricing and competitor changes

Compare your listing prices with available competitor pricing observations. Review dated observations to see which movements may deserve attention.

Price differences can reflect condition, bundle size, fulfilment or promotions. Atlas's price tracking is read only and does not automatically set or change prices. Coverage builds from the observations actually collected, and alerts depend on the signals and refresh intervals available.

Understand product profitability and test assumptions

Bring available sales, Amazon charges, refunds and reimbursements together with your product costs and other relevant inputs. Review what remains after the costs included in the calculation and explore how a change in price, advertising cost or returns could affect the result.

Missing costs, delayed adjustments and tax or currency assumptions can materially change the result. Incomplete inputs must be identified. A scenario is an estimate, not actual profit, and product contribution is not necessarily your business's net profit. Atlas does not replace accounting records or professional financial advice.

Review inventory and replenishment priorities

Use available stock and sales information with planning inputs such as lead times to identify potential shortages or excess stock and consider when reordering may be appropriate.

Demand, promotions, supplier delays and Amazon receiving times can change the stock you need. Review recommendations against your budget and supplier commitments. Atlas does not guarantee against stockouts or overstock, or automatically place supplier orders.

Check claims before content moves forward

Atlas's claims and compliance checker is designed to review copy, image text, A+ content, Q&A, video and uploaded packaging text against the product evidence and supported marketplace and category rules. It flags claims that may be unsupported, contradictory or require specialist review, and suggests wording for consideration.

Unsupported material claims must be removed or supported by approved evidence before affected content can be exported. The checker supports review; it does not certify legal compliance or guarantee Amazon acceptance. Coverage depends on the implemented rules, language and asset checks.

Connect advertising decisions to margin and stock

Review available advertising performance alongside keyword opportunities, product economics and inventory. Atlas is designed to prepare proposed keyword, target, negative, bid or budget actions with an explanation of why they may be appropriate.

Connected advertising features require the relevant advertising access. Proposals are reviewed before any supported execution. Changes in paid and organic performance do not by themselves establish cause and effect.

Explore eligible Brand Analytics insights

The planned search-performance integration helps eligible sellers examine aggregate query and product metrics and identify questions for further investigation. It does not identify individual shoppers.

Atlas's Brand Analytics integrations are awaiting Amazon approval. Eligibility and report availability also apply to the seller. This includes the automated Sales and Traffic Business Report integration used for the corresponding performance comparisons.

Create the assets your product needs

The intended creative suite includes listing titles, bullets, descriptions and backend terms; a nine-image production set; eligible Basic and Premium A+ assets; evidence-based shopper Q&A; and rendered product and supported advertising video formats.

Review alternative approaches and regenerate individual components while retaining approved work. Apply your brand guidance and check that images and video preserve the product's appearance, quantity, packaging and other factual details.

Production output is separate from what Amazon can display or accept. Available formats depend on the release, marketplace, placement and account eligibility. Q&A is content for your approved materials, not a promise to post customer questions or answers to Amazon.

Turn recommendations into an action plan

Review prioritised actions with their rationale, supporting information, assumptions and owners. Record what is approved, rejected, deferred or completed. Keep a history of changes so later analysis can refer to what actually happened.

You approve content before supported listing submissions. Submission does not guarantee acceptance or display. Video production does not imply automatic video publishing, and direct advertising changes depend on the supported connection and permissions.

Download reports and prioritise products

The planned reporting workflow produces product reports, change-impact summaries and prioritised next actions, with source periods, assumptions and limitations visible. Review products together within the selected seller account, and prepare supported branded PDF or data exports for authorised recipients.

Private information from one connected account is not pooled with another. Report sharing remains subject to the account's access permissions.